Part II


‚But with our industry we must likewise be steady, settled, and careful, and oversee our own affairs with our own eyes, and not trust too much to others: for, as Poor Richard says,

„I never saw an oft-removed tree,
Nor yet an oft-removed family,
That throve so well as those that settled be.”

And again, „Three removes are as bad as a fire,” and again, „Keep thy shop, and thy shop will keep thee:” and again, „If you would have your business done, go; if read more

Part III


‚So much for industry, my friends, and attention to one’s own business; but to these we must add frugality, if we would make our industry more certainly successful. A man may if he knows not how to save as he gets, „keep his nose all his life to the grindstone, and die not worth a groat at last. A fat kitchen makes a lean will;” and,

„Many estates are spent in the getting,
Since women for tea forsook spinning and knitting,
And men for punch forsook hewing and read more

Part IV


‚This doctrine, my friends, is reason and wisdom; but, after all, do not depend too much upon your own industry, and frugality, and prudence, though excellent things; for they may all be blasted without the blessing of Heaven; and therefore, ask that blessing humbly, and be not uncharitable to those that at present seem to want it, but comfort and help them. Remember, Job suffered, and was afterwards prosperous.

‚And now to conclude, „Experience keeps a dear school, but fools will learn read more



THIS book is pragmatical, not philosophical; a practical manual, not a treatise
upon theories. It is intended for the men and women whose most pressing need
is for money; who wish to get rich first, and philosophize afterward. It is for those
who have, so far, found neither the time, the means, nor the opportunity to go
deeply into the study of metaphysics, but who want results and who are willing
to take the conclusions of science as a basis for action, without going read more

Chapter 1. The Right To Be Rich


WHATEVER may be said in praise of poverty, the fact remains that it is not pos-
sible to live a really complete or successful life unless one is rich. No man can rise
to his greatest possible height in talent or soul development unless he has plenty
of money; for to unfold the soul and to develop talent he must have many things
to use, and he cannot have these things unless he has money to buy them with.

A man develops in mind, soul, and body by making use of things, and society is so
organized read more

Chapter 2. There is A Science of Getting Rich


THERE is a Science of getting rich, and it is an exact science, like algebra or arith-
metic. There are certain laws which govern the process of acquiring riches; once
these laws are learned and obeyed by any man, he will get rich with mathematical

The ownership of money and property comes as a result of doing things in a cer-
tain way; those who do things in this Certain Way, whether on purpose or acci-
dentally, get rich; while those who do not do things in this Certain read more

Chapter 3. Is Opportunity Monopolized?


NO man is kept poor because opportunity has been taken away from him; be-
cause other people have monopolized the wealth, and have put a fence around
it. You may be shut off from engaging in business in certain lines, but there are
other channels open to you. Probably it would be hard for you to get control of
any of the great railroad systems; that field is pretty well monopolized. But the
electric railway business is still in its infancy, and offers plenty of scope read more

Chapter 4. The First Principle in The Science of Getting Rich


THOUGHT is the only power which can produce tangible riches from the Form-
less Substance. The stuff from which all things are made is a substance which
thinks, and a thought of form in this substance produces the form.

Original Substance moves according to its thoughts; every form and process you
see in nature is the visible expression of a thought in Original Substance. As the
Formless Stuff thinks of a form, it takes that form; as it thinks of a motion, it
makes that motion. read more

Chapter 5. Increasing Life


YOU must get rid of the last vestige of the old idea that there is a Deity whose will
it is that you should be poor, or whose purposes may be served by keeping you in

The Intelligent Substance which is All, and in All, and which lives in All and lives
in you, is a consciously Living Substance. Being a consciously living substance, it
must have the nature and inherent desire of every living intelligence for increase
of life. Every living thing must continually seek for read more

Chapter 6. How Riches Come to You


WHEN I say that you do not have to drive sharp bargains, I do not mean that you
do not have to drive any bargains at all, or that you are above the necessity for
having any dealings with your fellow men. I mean that you will not need to deal
with them unfairly; you do not have to get something for nothing, but can give
to every man more than you take from him.

You cannot give every man more in cash market value than you take from him,
but you can give him more in use value than the cash value read more

Chapter 7. Gratitude


THE illustrations given in the last chapter will have conveyed to the reader the
fact that the first step toward getting rich is to convey the idea of your wants to
the Formless Substance.

This is true, and you will see that in order to do so it becomes necessary to relate
yourself to the Formless Intelligence in a harmonious way.

To secure this harmonious relation is a matter of such primary and vital impor-
tance that I shall give some space to its discussion here, and give you instructions
read more

Chapter 8. Thinking in the Certain Way


TURN back to chapter 6 and read again the story of the man who formed a mental
image of his house, and you will get a fair idea of the initial step toward getting
rich. You must form a clear and definite mental picture of what you want; you
cannot transmit an idea unless you have it yourself.

You must have it before you can give it; and many people fail to impress Thinking
Substance because they have themselves only a vague and misty concept of the
things they want to do, to have, or to become.

It read more

Chapter 9. How to Use the Will


TO set about getting rich in a scientific way, you do not try to apply your will
power to anything outside of yourself.

Your have no right to do so, anyway.

It is wrong to apply your will to other men and women, in order to get them to do
what you wish done.

It is as flagrantly wrong to coerce people by mental power as it is to coerce them
by physical power. If compelling people by physical force to do things for you
reduces them to slavery, compelling them by mental means accomplishes read more

Chapter 10. Further Use of the Will


YOU cannot retain a true and clear vision of wealth if you are constantly turning
your attention to opposing pictures, whether they be external or imaginary.

Do not tell of your past troubles of a financial nature, if you have had them, do
not think of them at all. Do no tell of the poverty of your parents, or the hardships
of your early life; to do any of these things is to mentally class yourself with the
poor for the time being, and it will certainly check the movement of things read more

Chapter 11. Acting in the Certain Way


THOUGHT is the creative power, or the impelling force which causes the creative
power to act; thinking in a Certain Way will bring riches to you, but you must not
rely upon thought alone, paying no attention to personal action. That is the rock
upon which many otherwise scientific metaphysical thinkers meet shipwreck—
the failure to connect thought with personal action.

We have not yet reached the stage of development, even supposing such a stage
to be possible, in which man can create read more

Chapter 12. Efficient Action


YOU must use your thought as directed in previous chapters, and begin to do
what you can do where you are; and you must do ALL that you can do where you

You can advance only be being larger than your present place; and no man is
larger than his present place who leaves undone any of the work pertaining to
that place.

The world is advanced only by those who more than fill their present places.

If no man quite filled his present place, you can see that there must be a going
backward in everything. read more

Chapter 13. Getting into the Right Business


SUCCESS, in any particular business, depends for one thing upon your possess-
ing in a well-developed state the faculties required in that business.

Without good musical faculty no one can succeed as a teacher of music; without
well-developed mechanical faculties no one can achieve great success in any of
the mechanical trades; without tact and the commercial faculties no one can suc-
ceed in mercantile pursuits. But to possess in a well-developed state the faculties
required read more

Chapter 14. The Impression of Increase


WHETHER you change your vocation or not, your actions for the present must be
those pertaining to the business in which you are now engaged.

You can get into the business you want by making constructive use of the business
you are already established in; by doing your daily work in a Certain Way.

And in so far as your business consists in dealing with other men, whether per-
sonally or by letter, the key-thought of all your efforts must be to convey to their
minds the impression of increase.

Increase read more

Chapter 15. The Advancing Man


WHAT I have said in the last chapter applies as well to the professional man and
the wage-earner as to the man who is engaged in mercantile business.

No matter whether you are a physician, a teacher, or a clergyman, if you can give
increase of life to others and make them sensible of the fact, they will be attracted
to you, and you will get rich. The physician who holds the vision of himself as a
great and successful healer, and who works toward the complete realization of
read more

Chapter 16. Some Cautions, and Concluding Observations


MANY people will scoff at the idea that there is an exact science of getting rich;
holding the impression that the supply of wealth is limited, they will insist that
social and governmental institutions must be changed before even any consider-
able number of people can acquire a competence.

But this is not true.

It is true that existing governments keep the masses in poverty, but this is be-
cause the masses do not think and act in the Certain Way.

If the masses begin to move forward as suggested read more

Chapter 17. Summary of the Science of Getting Rich


THERE is a thinking stuff from which all things are made, and which, in its origi-
nal state, permeates, penetrates, and fills the interspaces of the universe.

A thought in this substance produces the thing that is imaged by the thought.

Man can form things in his thought, and by impressing his thought upon formless
substance can cause the thing he thinks about to be created.

In order to do this, man must pass from the competitive to the creative mind; oth-
erwise he cannot be in harmony with read more



In the United States, where we have more land than people, it is not at all difficult for persons in good health to make money. In this comparatively new field there are so many avenues of success open, so many vocations which are not crowded, that any person of either sex who is willing, at least for the time being, to engage in any respectable occupation that offers, may find lucrative employment.

Those read more



After securing the right vocation, you must be careful to select the proper location. You may have been cut out for a hotel keeper, and they say it requires a genius to „know how to keep a hotel.” You might conduct a hotel like clock-work, and provide satisfactorily for five hundred guests every day; yet, if you should locate your house in a small village where there is no railroad communication read more



Young men starting in life should avoid running into debt. There is scarcely anything that drags a person down like debt. It is a slavish position to get in, yet we find many a young man, hardly out of his „teens,” running in debt. He meets a chum and says, „Look at this: I have got trusted for a new suit of clothes.” He seems to look upon the clothes as so much given to him; well, read more



When a man is in the right path, he must persevere. I speak of this because there are some persons who are „born tired;” naturally lazy and possessing no self-reliance and no perseverance. But they can cultivate these qualities, as Davy Crockett said:

„This thing remember, when I am dead: Be sure you are right, then go ahead.”

It is this go-aheaditiveness, this determination not to read more



Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now. The old proverb is full of truth and meaning, „Whatever is worth doing at all, is worth doing well.” Many a man acquires a fortune by doing his business thoroughly, while his neighbor remains poor for life, because read more



The eye of the employer is often worth more than the hands of a dozen employees. In the nature of things, an agent cannot be so faithful to his employer as to himself. Many who are employers will call to mind instances where the best employees have overlooked important points which could not have escaped their own observation as a proprietor. No man has a right to expect to succeed in life unless he understands read more



Men in engaging employees should be careful to get the best. Understand, you cannot have too good tools to work with, and there is no tool you should be so particular about as living tools. If you get a good one, it is better to keep him, than keep changing. He learns something every day; and you are benefited by the experience he acquires. He is worth more to you this year than last, and he is the last read more



Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; „I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”

„Have you capital to start with?”

„No, but I am going to have it.”

„How are you going to get it?”

read more



Every man should make his son or daughter learn some useful trade or profession, so that in these days of changing fortunes of being rich to-day and poor tomorrow they may have something tangible to fall back upon. This provision might save many persons from misery, who by some unexpected turn of fortune have lost all their means.



Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you should abandon it. A constant hammering on one nail will generally drive it home at last, so that it can be clinched. When a man’s undivided attention is centered on one object, his mind will constantly be suggesting improvements of value, which would escape him if his brain was read more



Men should be systematic in their business. A person who does business by rule, having a time and place for everything, doing his work promptly, will accomplish twice as much and with half the trouble of him who does it carelessly and slipshod. By introducing system into all your transactions, doing one thing at a time, always meeting appointments with punctuality, you find leisure for pastime and recreation; read more



Always take a trustworthy newspaper, and thus keep thoroughly posted in regard to the transactions of the world. He who is without a newspaper is cut off from his species. In these days of telegraphs and steam, many important inventions and improvements in every branch of trade are being made, and he who don’t consult the newspapers will soon find himself and his business left out in the cold.



We sometimes see men who have obtained fortunes, suddenly become poor. In many cases, this arises from intemperance, and often from gaming, and other bad habits. Frequently it occurs because a man has been engaged in „outside operations,” of some sort. When he gets rich in his legitimate business, he is told of a grand speculation where he can make a score of thousands. He is constantly flattered read more



I hold that no man ought ever to indorse a note or become security, for any man, be it his father or brother, to a greater extent than he can afford to lose and care nothing about, without taking good security. Here is a man that is worth twenty thousand dollars; he is doing a thriving manufacturing or mercantile trade; you are retired and living on your money; he comes to you and says:

„You are aware read more



We all depend, more or less, upon the public for our support. We all trade with the public – lawyers, doctors, shoemakers, artists, blacksmiths, showmen, opera stagers, railroad presidents, and college professors. Those who deal with the public must be careful that their goods are valuable; that they are genuine, and will give satisfaction. When you get an article which you know is going to please read more



The safest plan, and the one most sure of success for the young man starting in life, is to select the vocation which is most congenial to his tastes. Parents and guardians are often quite too negligent in regard to this. It very common for a father to say, for example: „I have five boys. I will make Billy a clergyman; John a lawyer; Tom a doctor, and Dick a farmer.” He then goes into town and read more



Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. „Like begets like.” The man who gives the greatest amount of goods of a corresponding read more



Of course men should be charitable, because it is a duty and a pleasure. But even as a matter of policy, if you possess no higher incentive, you will find that the liberal man will command patronage, while the sordid, uncharitable miser will be avoided.

Solomon says: „There is that scattereth and yet increaseth; and there is that withholdeth more than meet, but it tendeth to poverty.” Of course the only true charity is that which is from the heart.

read more



Some men have a foolish habit of telling their business secrets. If they make money they like to tell their neighbors how it was done. Nothing is gained by this, and ofttimes much is lost. Say nothing about your profits, your hopes, your expectations, your intentions. And this should apply to letters as well as to conversation. Goethe makes Mephistophilles say: „Never write a letter nor destroy one.” read more



It is more precious than diamonds or rubies. The old miser said to his sons: „Get money; get it honestly if you can, but get money:” This advice was not only atrociously wicked, but it was the very essence of stupidity: It was as much as to say, „if you find it difficult to obtain money honestly, you can easily get it dishonestly. Get it in that way.” Poor fool! Not to know that read more




We have only started on our development of our country – we have not as yet, with all our talk of wonderful progress, done more than scratch the surface. The progress has been wonderful enough – but when we compare what we have done with what there is to do, then our past accomplishments are as nothing. When we consider that more power is used merely in ploughing the soil than is used read more



On May 31, 1921, the Ford Motor Company turned out Car No. 5,000,000. It is out in my museum along with the gasoline buggy that I began work on thirty years before and which first ran satisfactorily along in the spring of 1893. I was running it when the bobolinks came to Dearborn and they always come on April 2nd. There is all the difference in the world in the appearance of the two vehicles and almost as much difference in construction and materials, but in fundamentals read more



My „gasoline buggy” was the first and for a long time the only automobile in Detroit. It was considered to be something of a nuisance, for it made a racket and it scared horses. Also it blocked traffic. For if I stopped my machine anywhere in town a crowd was around it before I could start up again. If I left it alone even for a minute some inquisitive person always tried to run it. Finally, I had to carry a chain and chain it to a lamp post whenever read more



In the little brick shop at 81 Park Place I had ample opportunity to work out the design and some of the methods of manufacture of a new car. Even if it were possible to organize the exact kind of corporation that I wanted – one in which doing the work well and suiting the public would be controlling factors – it became apparent that I never could produce a thoroughly good motor car that might be sold at a low price under the existing cut-and-try manufacturing methods.

read more



Now I am not outlining the career of the Ford Motor Company for any personal reason. I am not saying: „Go thou and do likewise.” What I am trying to emphasize is that the ordinary way of doing business is not the best way. I am coming to the point of my entire departure from the ordinary methods. From this point dates the extraordinary success of the company.

We had been fairly following the custom of the trade. Our automobile was less complex than any read more



If a device would save in time just 10 per cent. or increase results 10 per cent., then its absence is always a 10 per cent. tax. If the time of a person is worth fifty cents an hour, a 10 per cent. saving is worth five cents an hour. If the owner of a skyscraper could increase his income 10 per cent., he would willingly pay half the increase just to know how. The reason why he owns a skyscraper is that science has proved that certain materials, used in a given read more



That which one has to fight hardest against in bringing together a large number of people to do work is excess organization and consequent red tape. To my mind there is no bent of mind more dangerous than that which is sometimes described as the „genius for organization.” This usually results in the birth of a great big chart showing, after the fashion of a family tree, how authority ramifies. The tree is heavy with nice round berries, each of which read more



Repetitive labour – the doing of one thing over and over again and always in the same way – is a terrifying prospect to a certain kind of mind. It is terrifying to me. I could not possibly do the same thing day in and day out, but to other minds, perhaps I might say to the majority of minds, repetitive operations hold no terrors. In fact, to some types of mind thought is absolutely appalling. To them the ideal job is one where the creative instinct need read more